OpenAudio and SoundMachine Announce Strategic Partnership

Powering Next-Generation Network-Native Commercial Audio Systems

OpenAudio today announced a strategic partnership with SoundMachine, a leading provider of curated commercial music streaming solutions.

This collaboration integrates SoundMachine’s professionally licensed streaming platform with OpenAudio’s network-native multi-room amplification systems, delivering scalable, reliable and immersive audio solutions for retail, hospitality and commercial environments.

Strategic Focus Areas

The partnership will concentrate on:

• Native integration of SoundMachine’s streaming platform within OpenAudio’s multi-zone architecture
• Stable high-bitrate network delivery for commercial deployments
• Centralized cloud-based management across distributed locations
• Seamless expansion from single-site to multi-site installations
• Future-ready immersive audio support for experiential spaces

By combining SoundMachine’s commercial content expertise with OpenAudio’s high-performance amplification and network infrastructure, the two companies aim to provide businesses with a unified, modern audio solution designed for the streaming era.

Executive Perspective

“As commercial spaces move toward cloud-managed audio systems, network-native architecture becomes essential,” said [Darren], [CEO] at OpenAudio.
“Our partnership with SoundMachine enables a scalable and intelligent audio backbone for next-generation business environments.”

Industry Impact

The partnership represents a broader shift from legacy hardware-based background music systems toward fully network-managed, software-defined commercial audio infrastructures.

With disc-based and locally stored media declining, enterprises increasingly demand:

• Remote control and management
• Multi-location synchronization
• Real-time content updates
• Reduced wiring complexity
• Future-proof scalability

OpenAudio and SoundMachine are aligned to meet these evolving requirements.